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Intown – Why All The Cool Kids Are Moving There

If there is anything the millennial generation does consistently, it’s bucking the norm. While previous generations favored the convenience of car-reliant suburbs over urban living, we’re seeing more and more millennials flock to the lifestyle afforded by walkable city centers. But, it’s not just millennials moving intown, the trend has begun radiating out to older generations, too, especially as boomers consider a change in lifestyle to go along with their downsized homes. But, what’s attracting these demographics intown? The number one answer to that would be the lifestyle, for Boomers and Millennials alike.


When seeking out an intown home, younger buyers are looking for a starter home that is both affordable and close enough to a city center to allow for the active live-work-play lifestyle they crave. So, if you’re positioning starter homes intown, it’s important to highlight the lifestyle – the notable restaurants, parks, transportation options, and nightlife within walking or ‘uber-ing’ distance – almost as much as highlighting the home’s finishes and features. Boomer buyers want a ‘fun’ lifestyle too, but they’re also drawn to the convenience and community of city living. Surprisingly, they’re more likely to seek out condos and other multifamily options, as long as these developments cultivate a ‘neighborhood’ feel and take some of the yard and exterior maintenance out of the owner’s hands. This may be a departure from the ‘retirement living’ norm of the past, but boomers are looking for more flexibility and fun in the next phase of their lives than previous generations. Overall, there’s a growing demand for the intown lifestyle, in its many different variations, and we at Tamra Wade and Partners are poised and ready to meet that demand.


Our Intown Division brings all of the experience and training you’ve come to expect from a Tamra Wade and Partners sales team inside the perimeter. And, since we know buyers are looking for a neighborhood they’ll love, we’ve put a focus on placing agents in the areas where they already live. Combine the experience and expertise of our sales team with that excitement and enthusiasm that comes with selling a home in your own neighborhood and you have a winning combination that will find the perfect buyer for every intown home.

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